Regimen Partners doesn’t invest in resource extraction, real estate, turnarounds, start-ups, nor disruptive technology. Outside of that, if you are in Canada, with EBITDA in excess of $2.0 million, then give us a call.

There are no hard and fast rules, we like 50/50 partnerships, control positions and will acquire 100% of a business without lengthy management contract periods.

We search for companies that service machinery, firms that build valves, unsexy organizations that will remain relevant over the next 50 years backbone businesses.

 

CRS CraneSystems Based in Sherwood Park, AB, with offices in Surrey, BC, and Calgary, AB CRS is one of Canada’s leading overhead bridge crane companies. CRS is an ISO 9001:2008 compliant, full service crane manufacturer with an extensive maintenance service and parts segment. CRS maintains a diversified client base with customers in most industrial segments and focused on Western North America.


Plastifab Industries  Based in St-Laurent, PQ Plastifab Industries is a manufacturer of extruded thermoplastic products for a wide range of industrial and consumer end-uses for customers throughout North America. Plastifab focuses on creativity and innovation to solve demanding application issues with unique technical and custom solutions.


Central Technology Services  Based in Oakville, ON Central Technology Services specializes in providing unique customized financial solutions designed to assist large enterprise customers in acquiring their technology assets. By providing a propriety usage-based procurement option, Central removes the financial and budgetary constraints that typically inhibit large-scale software installations.


All Gold Imports – Based in Markham, ON All Gold Imports is one of Canada's largest importers and distributors of specialty food ingredients serving industrial food manufacturers and snack re-packer clients across North America. Through a well developed supply chain spanning 32 countries, All Gold provides its customers with over 100 different types of high quality nuts, seeds, fruits and other specialty ingredients.

Case Study

  • Media Optimization Drove Shift in Brand Strategy
    • Who

      Top Global Pharmaceutical Brand

      Circumstance

      Unbranded and Branded DRTV programs were underperforming and not meeting projections

      Resolution Approach

      Set program projections and evaluate weekly KPIs

      Evaluate conversion results compared to other marketing efforts via tactic-level APLD Studies

      Findings

      Found that Unbranded DRTV drove large amounts of leads but leads were either not converting to the Brand or were more heavily converting to competitive products

      Found that Branded DRTV drove highly qualified leads but too few to sustain break-even thresholds

      Success

      Shifted the Brand’s Marketing strategy away from Unbranded and more towards Branded cost effective tactics

      Canceled Unbranded DRTV saved then reallocated ~$700 to $800k per month in media spend

      Canceled Branded DRTV saved then reallocated ~$1 to $1.5m per month in media spend

Case Study

  • Enhanced Ability to Manage Field Force Communications
    • Who

      Top 20 Pharma Company

      Circumstance

      Development and provision of field force communications collateral were not handled in a streamlined, coordinated or integrated fashion.  This limited the brand’s ability to manage a consistent creative strategy across marketing communications.

      Resolution Approach

      Created a system to integrate relevant data and business rules, as well as track and manage all field force communications to ensure message consistency.

      Findings

      Due to the chaotic nature of the existing process, effective analysis and evaluation of communication streams were significantly hampered.

      Success

      Use of the new system resulted in shorter development times for communications, higher quality control and enhanced ability to track collateral and messaging.

      This new system has served as the template for all future rep-centered communication systems.

  • Improved Direct & e-Mail Integration Work Quality
    • Who

      Top 20 Pharma Company

      Circumstance

      Client wanted to improve coordination of email and direct mail communications and provide a streamlined process

      Resolution Approach

      Developed a process and interface that took into account inputs and creative process for electronic and direct mail communications

      Created a workflow for all outbound communications that tracked status, approval, data processing and delivery

      Success

      Processes resulted in better coordination and quality across all communication channels and resulted in single integrated communication channel

      Labor costs to produce files and outputs decreased significantly

  • Enhanced Coordination of Cross-brand Target Communication
    • Who

      Top 20 Pharma Company

      Circumstance

      Overlapping campaigns across multiple brands created over-communicating to the same target audience

      Resolution Approach

      Created a system that captured all communications across all target audiences.

      Worked with client brand teams to establish a prioritization plan and business rules for contact management and communications

      Findings

      System resulted in improved management of communications and ability to market to customers based on prioritized business rules

      Success

      The system was implemented and utilized across the entire organization

      Over-communication to the same audience was reduced leading to cost savings and a better user experienced

Case Study

  • Media Optimization Drove Shift in Brand Strategy
    • Who

      Top Global Pharmaceutical Brand

      Circumstance

      Unbranded and Branded DRTV programs were underperforming and not meeting projections

      Resolution Approach

      Set program projections and evaluate weekly KPIs

      Evaluate conversion results compared to other marketing efforts via tactic-level APLD Studies

      Findings

      Found that Unbranded DRTV drove large amounts of leads but leads were either not converting to the Brand or were more heavily converting to competitive products

      Found that Branded DRTV drove highly qualified leads but too few to sustain break-even thresholds

      Success

      Shifted the Brand’s Marketing strategy away from Unbranded and more towards Branded cost effective tactics

      Canceled Unbranded DRTV saved then reallocated ~$700 to $800k per month in media spend

      Canceled Branded DRTV saved then reallocated ~$1 to $1.5m per month in media spend

  • Process Improvements Enabled Complex Reporting & Analytics
    • Who

      Top 20 Pharma Company

      Circumstance

      CRM reporting and analysis was seriously hindered due to challenges in extracting meaningful data from CRM database

      There was a lack of meta data and processes in place to support reporting and analysis

      Resolution Approach

      Established processes, infrastructure and provision of meta data

      Worked with CRM vendor on database modifications to enable capture and aggregation of key data for analysis Implemented a cross-partner process to ensure the collection of consistent meta data for reporting A variety of reports, cross-checks and queries are performed by analysts to ensure compliance Taxonomy of media sources, channels, creative, segment categories, etc.
      Findings

      New processes created foundation for more complex and automated reporting & analysis

      Success

      Reporting was streamlined, with the ability to deliver results faster

  • Media Optimization Better Identified Qualified Leads
    • Who

      Top 20 Pharma Company

      Circumstance

      While CPA was driving 80% of the leads for this brand, the convert-to-drug rate was well below expectations. The brand wanted to understand if they were reaching the right leads or just adding unqualified leads to their RM program.

      Resolution Approach

      Analyzed CPA leads across client brands

      External cross-industry research – comScore/Starcom

      Findings

      Although most of the leads were coming from CPA, many were not qualified leads:

      High level of redundant leads across brands Leads were highly engaged until registration, but then rapidly existed Leads skewed outside the target audience (based on age and income) Pre/Post visit research indicated that leads did not consume condition relevant content
      Success

      Recommended and implemented of a process to identify and “scrub” invalid

      Implemented usage of vendor-hosted CPA partners only, as performance varied by CPA vendor type

      Reduction in RM program costs by contacting only more qualified leads

      More accurate and insightful reporting and analysis – by marketing to more qualified leads

Case Study

  • Proactively Managing Digital Impact
    • Who

      Top 20 Global Pharma Company

      Circumstance

      Brand team decided to move all marketing spend into digital due to the target audience it served

      Client lacked analytics tools and methodology to strategically understand and measure the success and script lift

      Optimizations across digital media and creative decisions biased towards clickers

      Resolution Approach

      Identified capability deficiency and non cost-effectiveness of legacy site analytics solutions

      Implemented a measurement strategy that supported the Brands goals and objectives

      Analytics tools were selected and customized that provided actionable data internally and for external partners

      Findings

      Identified analytics capability deficiency and implemented purpose built analysis tools for ongoing optimizations

      Success

      The new measurement strategy and tools provided the data the Brand needed to support the marketing budget shift to digital

      New integrated analytics technology provided multiple agencies and internal client teams the data they needed to improve performance of Digital Marketing campaigns

      Measurement strategy provided better visibility into customer pathing so they could be identified and marketed to efficiently at different points in the research process

  • Digital Operations Tool Selection Improves Web Analytics Capabilities
    • Who

      Top 20 Pharma Company

      Circumstance

      A variety of site analytics tools implemented across 40+ brand and corporate websites

      No consistency of implementation

      Limited integration with external data for robust analysis

      Resolution Approach

      Evaluation of the leading site analytics tools (NetInsight, Omniture, Coremetrics, Webtrends, GA) on the following criteria :

      Features & Flexibility Ease of use Data Integration Support Cost

      Recommended, implemented and configured the Unica NetInsight (IBM Coremetrics) tool to centralize site analytics data, facilitates common approach to web analytics and built upon a true relational database foundation that allows for easy integration of external data

      Findings

      Consistent data and analytics tool across all brands increased efficiency

      Success

      Improved analytic capabilities and speed of report delivery

  • Measuring Mobile Activity Provides Insights & Benchmarks
    • Who

      Top 20 Pharma Company

      Circumstance

      A multi-billion dollar brand wanted to expand its consumer audience reach through mobile. Client had never launched, let alone measured, the efficacy of a mobile site. Help was needed developing a plan to launch and measure a campaign targeted to smart phone users.

      Resolution Approach

      Developed measurement plan that included exploration and identification of data sources and tools from both internal and external partners to effectively evaluate mobile performance. Website analytics tool Google Analytics was selected due to speed of implementation and low cost. This was to be combined with readily available media agency data. Evaluation was limited to high end devices (smart phones).

      Findings

      This efficient and time saving approach provided a sufficiently robust level of data to effectively execute on measurement plan.

      Success

      Brand had sufficient visibility into performance of mobile campaign in order to optimize successfully such that 10% of all site traffic originated from mobile devices.